5 Best Practices for Great Landing Pages.

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5 Best Practices for Great Landing Pages.


Landing pages are an essential part of the marketing process. You need to have a strong landing page to drive high conversions and sales, but it’s not always easy to create one. With so many tools available on the web today it can be difficult to figure out which ones are right for your business. We’ve put together 5 tips that will help you improve your landing page conversion rate and reach more visitors than ever before:

1. Include a strong headline.

A strong headline is the first thing that your audience sees. It should be benefit-oriented, and avoid any jargon or buzzwords. If you use a question mark in the headline, it can make people think that you’re asking them a question when they click through to your landing page.

Do not include any links in this section of your landing page! This is because some users might be reading on mobile devices and therefore have difficulty clicking directly from one web page to another. Instead, include an image of where they should go next: “Click here if…”

2. Focus on benefits instead of features.

In a nutshell, the benefit of an item is what it does for the customer. This can be anything from saving time and money to improving health, quality of life and overall happiness.

If you have a product that offers multiple features, focus on giving users reasons why they should buy your product instead of listing all its features out in order. For example: “This new smart scale will help me get more accurate readings with its integrated Bluetooth technology.” Or: “This new e-book will teach me how to improve my sleep cycle by changing my mattress.”

Features are important but if you don’t focus on benefits then people won’t care about them – they’ll just see something else that looks cool or different from the next thing!

3. Provide a clear call to action.

The third step is to ensure that your call-to-action button is clear and easy to click. A good landing page will have only one CTAs, but if you want more than one, be sure they stand out so visitors can easily find them. This also means using colors and fonts that are easy on the eyes and provide an accurate reflection of what it is you’re selling (e.g., “Learn more”). If a visitor’s first impression of your product or service isn’t great enough because they don’t know where exactly they should be clicking, then chances are good that no one will bother clicking at all—and if someone does click anyway? Well…you’ll get less traffic than if those three seconds’ worth of time had been spent reading about how awesome your site was instead!

4. Include detailed testimonials or reviews.

Testimonials are one of the best ways to build trust with your visitors and converts. A testimonial can be as simple as a sentence or two, or it could be a full-length article about how this product has helped someone in their business. Either way, including them on your landing page will increase conversions by at least 20%.

If you’re looking for some inspiration on how to get testimonials from current customers of yours (or even new ones), check out Moz’s best practices guide on getting customer reviews here: https://moz.com/blog/how-to-get-customer-reviews/. They also have an entire article dedicated specifically to this topic!

5. Keep your landing page simple, clean and uncluttered.

A landing page is not just the physical space where you will load your call to action (CTA) and ask for an email address, it’s also the first impression that visitors get of your brand. So make sure you’re creating a great one!

The best way to get this right is by keeping it simple, clean and uncluttering:

Keep it simple – Don’t overcomplicate things with too much text or imagery. If people can’t read what they’re seeing on the page then there’s no point in having them visit at all! You need enough information so that people know why they should care about whatever product or service is being offered; but not so much that their eyes glaze over when reading through it all again later on down their journey through life!

Keep it clean – Make sure there isn’t anything distracting jumping out at visitors as soon as they arrive at your website homepage (like ads). This will help keep them focused on what matters most: finding out more about what makes up our business model before actually signing up online…

Landing pages can help you convert more visitors into customers.

Landing pages are the first page a visitor sees when they visit your website. They’re designed to convert visitors into customers and drive more leads for your business.

Landing pages should be simple, clean and uncluttered so that it looks like you actually have an online store or service that sells products or services. The goal of every landing page is to sell something—whether it’s something physical or digital—and make people want what they see on their screens (or screens at home).

In order for this type of conversion rate to happen though, there must be some kind of call-to-action (CTA) button at the end of each page that asks visitors who visit this specific link how they want their product/service delivered once purchased? Do they want it delivered immediately? Or will they wait until later?


Landing pages are a great way to build a user base and improve conversions. They can help you capture more leads, increase your email list, and ultimately grow your business. The key is to keep things simple on landing pages so that they don’t get crowded with unnecessary content or distracting elements that take users away from what matters most: converting visitors into customers so they can buy more products or services!

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