As a business, crafting valuable, unique, compelling content gives to the audience, rather than asking them for something. Content marketing is a strategic long-term approach to improving a brand’s visibility and earning trust,
Not only is content marketing more effective, it also costs less. Research by DemandMetric states that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. A study by Aberdeen suggests that content marketing leaders experience 7.8x site traffic than non-leaders. In fact, conversion rates are nearly 6x higher for content marketing adopters than non-adopters.
Investing in understanding your target market and creating a content strategy that serves their needs and solves their problems will go a long way in garnering attention and driving sales. All businesses and industries can work on their content marketing strategy to provide truly useful, consumable content to their audiences.