Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.
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Social media optimization (SMO) is the process of increasing the awareness of a brand or event by using a number of social media outlets.
Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness.